Book List

Marketing and Strategy

Innovation and Entrepreneurship
by Peter Drucker

The Innovator's Dilemma
by Clayton Christensen

The Innovator's Solution: Creating and Sustaining Successful Growth
by Clayton Christensen and Michael Raynor

Crossing the Chasm
by Geoffrey Moore

Inside the Tornado
by Geoffrey Moore

Marketing High Technology
by William Davidow

Positioning: The Battle for Your Mind
by Al Ries and Jack Trout

Competitive Strategy: Techniques for Analyzing Industries and Competitors
by Michael Porter

Product Management

The Four Steps to the Epiphany
by Steven Gary Blank

Winning at New Products: Accelerating the Process from Idea to Launch
by Robert Cooper

Customer-centric Product Definition: The Key to Great Product Development
by Sheila Mello

Voices Into Choices: Acting on the Voice of the Customer
by Gary Burchill and Christina Hepner Brodie

Sales and Customer Service

SPIN Selling
by Neil Rackham

Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
by Bill Stinnett

Getting to Yes: Negotiating Agreement Without Giving In
by Roger Fisher, William Ury, and Bruce Patton

Getting Past No: Negotiating Your Way from Confrontation to Cooperation
by William Ury

Raving Fans : A Revolutionary Approach To Customer Service
by Ken Blanchard and Sheldon Bowles

Management and Leadership

The Effective Executive
by Peter Drucker

Management Challenges for the 21st Century
by Peter Drucker

Managing for Results
by Peter Drucker

Management: Tasks, Responsibilities, Practices
by Peter Drucker

Managing in a Time of Great Change
by Peter Drucker

First, Break All the Rules: What the World's Greatest Managers Do Differently
by Marcus Buckingham and Curt Coffman

The 7 Habits of Highly Effective People
by Stephen R. Covey

Leadership is an Art
by Max DePree

The Wisdom of Teams: Creating the High-Performance Organization
by Jon Katzenbach and Douglas Smith

The Game of Work
by Charles Coonradt

The One Minute Manager
by Ken Blanchard and Spencer Johnson

The One Minute Manager Meets the Monkey
by Ken Blanchard, William Oncken, and Hal Burrows

In Search of Excellence : Lessons from America's Best-Run Companies
by Thomas Peters and Robert Waterman

Built to Last: Successful Habits of Visionary Companies
by Jim Collins and Jerry Porras

Good to Great: Why Some Companies Make the Leap... and Others Don't
by Jim Collins

The Leadership Challenge
by James Kouzes and Barry Posner

Value Based Management
by Johm Martin and J. William Petty

Communication and Knowledge Management

It Only We Knew What We Know: The Transfer of Internal Knowledge and Best Practice
by Carla O'dell and C. Jackson Grayson

Thinking for a Living: How to Get Better Performances And Results from Knowledge Workers
by Thomas H. Davenport

Difficult Conversations: How to Discuss What Matters Most
by Douglas Stone, Bruce Patton, and Sheila Heen

You've Got to Be Believed to Be Heard: Reach the First Brain to Communicate in Business and in Life
by Bert Decker

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations
by Stephen Denning

Writing

On Writing Well: The Classic Guide to Writing Nonfiction
by William Zinsser

The Elements of Style
by William Strunk Jr. and E.B. White

MLA Handbook for Writers of Research Papers
by Joseph Gibaldi